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Cornish Mining Has Extraordinary Year

The Cornish Mining World Heritage Site (CMWHS), popularly known as ‘Cornish Mining’, the largest World Heritage Site in mainland Britain, is celebrating the finale of a major year as its investment into Cornwall’s industrial heritage brings a host of awards, new technology and local business engagement.

2011 has seen an explosion in the activities within the CMWHS. Over £1 million has been invested to date, across a range of attractions within the CMWHS which have benefited from improvements to visitor interpretation and site facilities, funded through the World Heritage Site’s ‘Discover the Extraordinary’ project.

This European  and DEFRA funded project, is delivering around £1.8 million of tourism enhancement funding to member sites of the Cornish Mining Attractions Marketing Association (CMAMA) before the project closes in May 2013.

In addition to this investment is the launch of the new Cornish Mining website which has been met with rave reviews from the leading magazine for interactive media – New Media Age, scoring the CMWHS website 92/100, the highest score awarded to date. The CMWHS team has also implemented an innovative new website ‘widget’ which local businesses can incorporate into their websites to enhance the visitor experience by adding rich content, including area information, highlights and activities within each area of the World Heritage Site.

The CMWHS has also recently run a series of well attended ‘familiarisation’ trips which aimed to introduce local businesses to the Cornwall and west Devon World Heritage Site and how they can best use the status to promote this globally important asset to their customers, to keep them coming back to the area, year on year. Over 65 of businesses across the ten World Heritage Site areas attended, and there are more trips planned throughout 2012. To register your interest, please contact Silvia Dunn on 01872 322767.

Other notable events that have occurred this year are:

Cornish Mining Audio Trails: To allow visitors to delve deeper, the CMWHS has recently produced an innovative selection of audio trails across Cornwall and west Devon that make use of new smart phone technology. People can simply download the trail from the CMWHS website and revel in ongoing narratives of Cornwall & west Devon’s industrial heyday, told by ex-miners, local historians and actors.

Cotehele: ‘Best large visitor attraction in Cornwall’. Tamar Valley National Trust property, Cotehele, has been awarded a Gold medal at the prestigious Cornwall Tourism Awards that took place on Wednesday 9 November at the St. Mellion International Resort,  in the category of ‘Large Visitor Attraction,’ Cotehele was awarded the top award in recognition of the excellent standards throughout.

Geevor Tin Mine: Geevor Tin Mine won Silver in the Small Visitor Attraction category of this year’s Cornwall Tourism Awards. It has been selected as one of the three winners in the Small Visitor Attraction of the Year category of this year’s South West Tourism Excellence Awards.

St Agnes Museum: Presented the Queen’s Award for Voluntary Service. The team of volunteers at St Agnes Museum were nominated for the prestigious award after Lady Mary Holborow – the Lord Lieutenant of Cornwall and the Queen's representative – visited the museum and was impressed by what she saw. Lady Mary then requested her own representatives, Col Edward Bolitho and Robin Hanbury-Tenison, to fully assess the museum for formal nomination.

St Agnes Museum is also one of the visitor attractions that has benefited from recent improvements to its interpretation funded through the World Heritage Site’s ‘Discover the Extraordinary’ project.

Julian German CC, Chairman of the Cornish Mining World Heritage Site Partnership Board, is delighted with the significant strides that have been achieved during 2011, saying: “I think this shows that the businesses and attractions within the ten World Heritage Site areas here in Cornwall and west Devon are providing an ever-improving tourism product”.

The Principal Officer for the Discover the Extraordinary project, David Rutherford
said “Through the Discover the Extraordinary project we aim to further support and showcase businesses and attractions and build on this success with our ongoing marketing, business engagement, advertising, PR and social media activity throughout 2012.”

For 2012, other CMWHS related events will include the launch of the much anticipated Heartlands Project in Pool, and the tour of Miracle Theatres latest production Tin, a collaboration with English Touring Opera, commissioned by the CMWHS, which will be performed at five venues across Cornwall and Devon in the spring.

Cornish Mining World Heritage Site: http://bit.ly/cornishmining
Issued by Excess Energy on behalf of the Cornish Mining World Heritage Site. For more information, interviews or images please contact: tom@excess-energy.co.uk / 07815 122 950