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FALMOUTH BID

In June 2010, Excess Energy was commissioned by Falmouth Business Improvement District (BID) to carry out an initial one-year PR campaign aimed at boosting the town’s media profile, driving footfall into the trading environment, attracting new visitors, re-engaging previous visitors and promoting the new ‘Falmouth – Spirit of the Sea’ brand.

With first-hand experience of Falmouth (as both ex-residents and as regular visitors), the Excess Energy team were already aware of the scope for enhancing media engagement, not least by adding value to the existing promotional activity structured around the town’s eclectic annual events calendar. Excess Energy highlighted the fact that Falmouth already has lots of content for valuable regional and national coverage but that the gap is in having the time, energy, contacts and strategies to get these events and stories to the right journalists and onto the right pages.

Rather than offering flash-in-the-pan short term solutions to meet the brief, Excess Energy opted instead to lay strong foundations for ongoing significant media coverage with the mainstream national press while also establishing an online PR strategy centred around driving traffic to Falmouth’s newly created website (www.falmouth.co.uk). In a relatively short period of time, Excess Energy secured a series of media visits for destination review purposes, resulting in high profile coverage for the town and the related knock-on benefits.

Excess Energy is currently implementing the creation and distribution of the press pack which will be used as a key tool to raise media awareness and secure journalist visits in the coming months.

 

" Always friendly , efficient and highly professional with an understanding of the needs of the British travel press. "  Sa l l y Shalam , freelance travel journalist